Experience Kissimmee Inks Multi-Year Deal With Brighton & Hove Albion for 2024-25 Season
Experience Kissimmee, the official tourism authority of Osceola County, Florida, has unveiled an exciting new multi-year partnership with Premier League club Brighton & Hove Albion, set to begin in the 2024-25 season. This partnership will see Experience Kissimmee’s brand featured prominently as a sleeve partner on the kits of Brighton's men’s, women’s, and academy teams.
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A Powerful Global Partnership
The multi-year agreement represents a significant opportunity for Experience Kissimmee and Brighton & Hove Albion to broaden their global reach. By becoming a sleeve sponsor, Experience Kissimmee’s logo will appear on the team's uniforms, offering widespread visibility in front of the club’s extensive global fanbase.Brighton & Hove Albion is an incredibly popular team. Last season, it reached an astounding 195 million viewers, commanding the 12th largest television audience among teams in Europe’s top five football leagues. This visibility, combined with the widespread media attention the Premier League garners globally, will boost Experience Kissimmee’s profile among international audiences.
DT Minich, President and CEO of Experience Kissimmee, highlighted that the UK was the top long-haul market for Kissimmee and that BHAFC’s fanbase extends as far as Canada and Brazil, aligning with the tourism authority’s goal of reaching key international markets.
Expanding Brand Engagement with Fans Worldwide
In addition to the sleeve sponsorship, the partnership offers numerous opportunities for cross-promotions and joint marketing efforts. These efforts are expected to increase engagement between Kissimmee and the global football fanbase, particularly those within the tourism and sports sectors. This collaboration will help drive tourism to Kissimmee by leveraging the popularity of Brighton & Hove Albion across international markets.Stadium signage at Brighton’s American Express Community Stadium will also ensure the brand enjoys extensive in-stadium visibility. This will capture the attention of both home and away fans attending matches at the iconic venue, further reinforcing Experience Kissimmee’s brand presence.
Promoting Inclusivity and Diversity in Sports
A key aspect of this deal is the partnership's inclusive approach, marking Experience Kissimmee’s first foray into both the Premier League and the Women’s Super League. By aligning with the club’s women’s team and academy, the partnership underscores the tourism authority’s commitment to promoting diversity and inclusivity in sports.Russ Wood, Head of Commercial at Brighton & Hove Albion, expressed his enthusiasm for the partnership: “We are delighted to announce this exciting collaboration with Experience Kissimmee. With their strong presence in the US and our shared values, we look forward to promoting Kissimmee as a premier holiday destination to our global fanbase.”