Do fans benefit from sponsorship at Brighton? THE RESULTS!!

[adamseagull88]

Hi,

After a number of requests for the results, here they are.

Unfortunately it wont let me upload the file with the results on so they are just typed below, not as effective as seeing the actual graphs but here they are there.

There were a total of 87 respondents, thank you to all to that took part.
Enjoy!

1) Gender
MALE: 91%
FEMALE: 9%

2) Age
Under 20: 7%
21-30: 34%
31-40: 21%
41-50: 22%
50+: 16%

3) How many years have you supported Brighton?
0-10: 12%
11-20: 23%
21-30: 28%
31+: 37%

4) Are you a season ticket holder?
Yes: 63%
No: 37%

5) How many home games did you attend last season?
0: 13%
1-5: 22%
6-10: 15%
11-15: 7%
16+: 43%

6) Who is currently the front of shirt sponsor of Brighton & Hove Albion?
Donatello: 0%
IT First: 99%
Thomas Cook: 0%
Npower: 1%

7) Who is currently the back of shirt sponsor of Brighton & Hove Albion?
Donatello: 98%
IT First: 1%
Thomas Cook: 0%
Npower: 1%

8) Have you ever recieved a special offer from any of Brighton & Hove Albion's official sponsors/partners?
Yes: 15%
No: 85%

9) Are you aware of the scheme 'Albion in the community'?
Yes: 89%
No: 11%

10) Do you know who sponsors 'Albion in the community?'
Yes: 16%
No: 84%

(Is now American Express)

11) Have you ever sponsored an area of the football club?
Yes: 10%
No: 90%

12) If yes, which area?
Hospitality Box: 13%
Player sponsorship: 63%
Ball ponsorship: 0%
Match day programme: 13%
Other: 13%

13) If a company is sponsoring Brighton & Hove Albion, I will be more likely to use their products/services.
Strongly Agree: 6%
Agree: 52%
Neutral: 36%
Disagree: 6%
Strongly Disagree: 1%

14) Brighton & Hove Albion's image and reputation with fans may be affected by its choice of sponsors.
Strongly Agree: 15%
Agree: 48%
Neutral: 24%
Disagree: 11%
Strongly Disagree: 1%

15) A sponsor/sponsorship deal is able to make me feel proud to support my club. For example the stadium naming rights with Amreican Express.
Strongly Agree: 9%
Agree: 40%
Neutral: 36%
Disagree: 11%
Strongly Disagree: 3%

16) Sponsorship not only benefits the football club, but also the fans.
Strongly Agree: 8%
Agree: 44%
Neutral: 43%
Disagree: 6%
Strongly Disagree: 0%

17) Sponsorship can help the club achieve good results on the pitch
Strongly Agree: 10%
Agree: 49%
Neutral: 28%
Disagree: 11%
Strongly Disagree: 1%

18) A sponsor is not interested in the football club, they are trying to fulfill their own corporate objectives.
Strongly Agree: 5%
Agree: 28%
Neutral: 43%
Disagree: 25%
Strongly Disagree: 0%

 

[clippedgull]

Thanks! Interesting reading.