I think all that TB needs to be now is honest, and he probably is.
We (including TB) want to get to The Premier League. We've had a go and it cost a few bob, not so much that it killed the club but too much money at the same time as we were building the training ground, finishing the stadium extensions and building our development squad.
Perhaps we've now decided that we'd have a better chance of Premier League survival and then establishing ourselves in the top flight once the development squad players are established and the training ground is developing more talent.
So we now need to keep our costs to a minimum whilst maintaining Championship status and building up our cash reserves, so we have a fighting fund rather than trying to keep within FFP.
This wouldn't be a bad plan BUT it's not sexy, not seen as ambitious and it's not going to keep the 23,000 STHs, necessarily. It is, however, a good common sense approach IF, and it's a big IF, you can communicate it to the fans, they see some progress and buy into it.
Completely agree, but it leaves a bit of a bad taste in the mouth with prices going up and up. Lower/freeze prices to get more people in the stadium and stop trying to rip the fans off for food/drink and I think the fans will be much more on side. Unfortunately I doubt this will happen.