[Finance] Coca-Cola to buy Costa coffee for £3.9bn

[Stat Brother]

I'm surprised the coffee snobs haven't chipped in on this.
Shirley you lot wouldn't pay 3.9p for hot ditch water?

https://www.bbc.co.uk/news/business-45365893

 

[dazzer6666]

I like Costa, along with Nero my favourite coffee place. Find Starbucks undrinkably bitter.

 

[Hampster Gull]

Seems like a weak brand

 

[Giraffe]

Seems like a Latte news about nothing.

 

[Bakero]

I like Costa, along with Nero my favourite coffee place. Find Starbucks undrinkably bitter.

I read yesterday that over the next 5 years Starbucks plan to open a new store in China every 15 hours!

 

[beorhthelm]

Whitbread done a blinding bit of business there, for years Costa was the most (only?) profitable arm of the company.

 

[Cheshire Cat]

Overpriced brown hot water.

 

[goldstone]

Good reason to avoid Costa in the future.

 

[The Clamp]

I read that it’s because younger people are drinking more coffee than fizzy pop these days. Lots of “woke” sixth formers sitting around in coffee shops taking about feelings rather than heading to the shittiest boozer in town and trying to get served. Makes business sense I suppose. I don’t drink coffee very much (it goes through me like a dose of salts and makes my feet twitchy) except as a treat after a meal out with lots of cream and sugar.

I only drink pop when I’m hungover but I tend to go for the big cheapo own brand stuff for 19p a litre. I’m not really Costa or Cokes’s target market.

 

[theboybilly]

'Friends' has a lot to answer for

 

[Triggaaar]

I read yesterday that over the next 5 years Starbucks plan to open a new store in China every 15 hours!

That's a depressing thought.

 

[AmexRuislip]

I'm surprised the coffee snobs haven't chipped in on this.
Shirley you lot wouldn't pay 3.9p for hot ditch water?

https://www.bbc.co.uk/news/business-45365893

Not so much a coffee snob [MENTION=435]Stat Brother[/MENTION], just more of an indication of where we are today.
Each coffee brand has its own age range these days IMO!
An example I'm talking of, is when I did jury service at the OB, a couple of years ago, all of us went for coffee during a break in proceedings, I suggested Costa Coffee, but because the majority of the 12 were of a younger generation, they all opted for Pret!

 

[brightn'ove]

I like Costa, along with Nero my favourite coffee place. Find Starbucks undrinkably bitter.

Wow, I find Starbucks too sweet. But I do like costa.

 

[Bakero]

That's a depressing thought.

Certainly is. Still it's just a plan at present. The inevitable Costa expansion might put the mochas on it.

 

[El Presidente]

Overpriced brown hot water.

I have a specialist German DVD with the same title.

 

[WhingForPresident]

Costa coffee seems to be appalling no matter where you get it. Yes, I said it, coffee snob shame me all you like.

They've done an amazing job of building a brand on absolutely nothing, no USP whatsoever yet they dominate the market.

Great marketing and business acumen, crap product lapped up by people that wouldn't know a good coffee if it slapped them in the chops.

 

[Stat Brother]

They've done an amazing job of building a brand on absolutely nothing, no USP whatsoever yet they dominate the market.

My mate was their first ever postman.

They were in a backroom office, up a rickety wooden staircase, tucked away in the arse-end of nowhere behind a load of other companies.

He couldn't wait for the day when such a poor business based on a crap idea went to the wall, so he didn't have to trek round there every day.

 

[Tom Bombadil]

Costa coffee seems to be appalling no matter where you get it. Yes, I said it, coffee snob shame me all you like.

They've done an amazing job of building a brand on absolutely nothing, no USP whatsoever yet they dominate the market.

Great marketing and business acumen, crap product lapped up by people that wouldn't know a good coffee if it slapped them in the chops.

I think it's two things

Location spotting. They tend to be in central high visibility locations. I don't think people think "lets get a costa" in the way they might say "lets get a starbucks", but if you see one and you might say, "theres a costa that'll do".
Comfortable easy brand. For middle aged, elderberry or less "hipster" customers they're a safe option. You're going to know their menu, you aren't going to feel out of place or worry you've ordered the wrong thing.

 

[TSB]

I like Costa, along with Nero my favourite coffee place. Find Starbucks undrinkably bitter.

Exactly the opposite, here.
Costa is far too sweet for me.

 

[BRIGHT ON Q]

I think the youngsters think it’s trendy now to walk around with a Costa cup.