[News] BT's new logo

[bha100]

Wonder how much they paid for that,

https://www.theguardian.com/business/2019/may/16/bt-unveils-new-logo-to-match-transformation-to-national-champion

 

[beorhthelm]

bonkers money for corporate identity. you should read the guff that comes with them, explaining how the typeface represents the corporate values of blahblah and the colour (with precisely defined pantone tone pallete) represents the invigorating future suchandsuch... and the average person says meh.

looks pretty bland to me, like a classification or certifcation mark.

 

[Nobby]

Maybe they should sort their ruddy email problems out first

Useless

 

[Cirina]

Looks like the TNT logo

 

[Chicken Run]

Second only to HR, marketeers are the very worse in sapping budget in the non fee earning teams!

 

[Deleted member 22389]

Wonder how much they paid for that,

https://www.theguardian.com/business/2019/may/16/bt-unveils-new-logo-to-match-transformation-to-national-champion

Is that a wind up lol. My god it's terrible

 

[Sussexscots]

Thy forgot the 'it Shi' between the B and the T.

 

[Jimmehh]

Second only to HR, marketeers are the very worse in sapping budget in the non fee earning teams!

As somebody who works in marketing (not this sort of marketing though), I would say without marketing, a lot of the sales teams in the companies I’ve worked for would be entirely screwed.

Without marketing, half of them have nothing to sell.

Although agree this is shit, and actually quite funny cause they definitely spent a lot of money on it, for something I could’ve done in under 3 minutes

 

[Questions]

I love the circle. I even think the B is quite good but the T is a bitter disappointment .

 

[studio150]

Looks like something that would have been more useful 50 years ago when ink stamps where in vogue

 

[Technohead]

Looks like something that would have been more useful 50 years ago when ink stamps where in vogue

I think however that is sort of the point. Many companies are re-branding to imagery that has a smaller footprint, cleaner 2d graphics and simple fonts as these are more practical in the mobile devices age we now live in.

 

[happypig]

I prefer the old one like on my first van in 1984 :

 

[Cheshire Cat]

That is a really dull logo.

 

[Raleigh Chopper]

Ex BT Engineer.
It's rubbish.
A 10 year old could design that.
The cost would have been ridiculous but nothing compared to changing all the vans etc etc etc.
Expect yet another price hike soon as and continued crap service.

 

[Brok]

I love the circle. I even think the B is quite good but the T is a bitter disappointment .

I prefer the T to the B, personally...

 

[portslade seagull]

Ex BT Engineer.
It's rubbish.
A 10 year old could design that.
The cost would have been ridiculous but nothing compared to changing all the vans etc etc etc.
Expect yet another price hike soon as and continued crap service.

The signage on the Van's won't change as technically Openreach is a separate company. This was forced upon them by Ofcom. The engineers now work for all providers if they so wish

 

[tedebear]

Well thats an inspiring logo!

 

[bha100]

Well thats an inspiring logo!

Yeah, that took them years of development and delays and to came up with that

 

[Raleigh Chopper]

Second only to HR, marketeers are the very worse in sapping budget in the non fee earning teams!

Absolute bullshit.

 

[tedebear]

Yeah, that took them years of development and delays and to came up with that

Imagine the marketing budget...