Machiavelli
Well-known member
My own view is that long, long before Johnson/Cummings appeared on the scene, there was a quiet revolution of countless millions turning against the EU on these shores. Some newspapers were influential, but Farage was a colossal influence. (But social media was the real reason).
Did that pass you by in the noughties and early 2010’s, it did me? The penny dropped when I went to a BBQ in Hove with a mix of NHS staff, young graduates, professionals, someone providing care, so not your archetypal Daily Mail readers …. turns out that everyone bar me was a Brexiteer and voted so shortly afterwards.
My lifelong Labour mate, never a Tory, voted Brexit and today is staunchly the same.
I think what you and I completely missed was the youtube, twatter and facebook explosion in terms of influencers and politics. I’ve had a youtube membership for getting on for 15 years. I love it for music, boxing and comedy. I genuinely didn’t realise that the left and right feasted on it daily in echo chambers watching liars.
I’m quite proud that I missed it all btw
I was asked by a Dutch colleague in 2011 whether we'd vote for Brexit (although it wasn't known as such then), and said that I thought we'd vote to leave. There were the French and Danish referenda but, at that point, it was more the fact that c80% of the newspaper readership had had decades of anti-EU material stretching back to the 80s.
UKIP subsequently increased their vote, and was the biggest party in the 2014 Euro elections. As you say, Farage was an extremely effective communicator and got repeated exposure.
The refugees leaving Syria/Russian bombing/ISIS, alongside the recession and subsequent sado-austerity provided a perfect context. Vote Leave ran a brilliant campaign (the use of 'Project Fear' to counter anything was genius), whereas the Remain campaign was technocratic and devoid of passion. The fact that turnout was lowest in London and Scotland -- the key Remain areas -- says a lot to me.
You're right that social media has been a slow burn, and continues to transform politics.