Just got it - click on the star next to the report triangle under the avatar to enhance a poster's reputation. Needless to say (but I am saying it anyway) it won't let you click your own, but I have clicked the others on this thread because that's the sort of big hearted guy I am.
Being called a JCL by anyone who didn't stand and see the view from the chicken run before the West Stand was built at the Goldstone is certainly a JCL in my book. I have relatively a small amount of "loyalty points" too.
I've been 'Branded' too. When I first saw it I thought another NSC poster was being malicious but as I'm not the only one it seems that it's not personal. For what ever reason it can only be based on info garnered from NSC which isn't much to base conclusions on.