[Albion] American Express has "updated its visual identity" (got redesigned logos)

[Wozza]

More here: https://www.itsnicethat.com/news/am...tter&utm_medium=social&utm_campaign=intsocial

 

[Harry Wilson's tackle]

Is that our new 'championship ready' home kit ?

 

[Badger]

Amemericrican Exress

Seems like a weird name.

 

[Brighthelmstone]

Looks bloody awful if real!

 

[Triggaaar]

How can that be real? Loads of letters are repeated (fine), but there's no P in it.
Someone's taking the P.

 

[Badger]

How can that be real? Loads of letters are repeated (fine), but there's no P in it.
Someone's taking the P.

Exactly. We need a P.

 

[Frutos]

Can I have a 'P' please, Bob.

 

[gmabel830]

We have a new global marketing campaign/brand platform, but no changes to the main blue box (I work for AMEX, hence the 'we').

https://www.businesswire.com/news/h...-Global-Brand-Platform-Shows-American-Express

Sent from my SM-G930V using Tapatalk

 

[The Andy Naylor Fan Club]

Can I have a 'P' please, Bob.

 

[Badger]

We have a new global marketing campaign/brand platform, but no changes to the main blue box (I work for AMEX, hence the 'we').

https://www.businesswire.com/news/h...-Global-Brand-Platform-Shows-American-Express

Sent from my SM-G930V using Tapatalk

That's next season's second and third kits sorted then:

Live Life

Do Business

 

[Dick Head]

Looks bloody awful!

 

[The Clamp]

View attachment 95921

More here: https://www.itsnicethat.com/news/am...tter&utm_medium=social&utm_campaign=intsocial

What a mess.

 

[beorhthelm]

someone will certainly have earnt alot of $ to come up a font change, and many words to say how bold, empowering, diverse blah blah the new identity is.

 

[Ninja Elephant]

Someone, somewhere, has spent a lot of time playing with logos and slogans at Amex recently. I'm not saying someone is looking for some meaningful work to do, but....

Also, I'm not convinced Charlie Sheen hasn't been hired for his motivational techniques. Amex employees will probably know the reference!

 

[Washboard Didgets]

More info and examples here:

https://www.designweek.co.uk/issues/9-15-april-2018/pentagram-gives-american-express-cohesive-look

 

[TWOCHOICEStom]

Standard, uninspiring refresh if you ask me. The only thing of note is that now that ****ing awful cut off C has made it to the standalone wordmark and will find it's way onto our sacred kit!

 

[maffew]

Seriously WHAT THE **** is that!

Blimey, you'd need someone senior from GCHQ to unjumble the letters and make a work/brand out of it. Seriously what is it? I wouldnt know what that mean if it popped up on the Countdown conundrem

 

[BBassic]

They've taken out the lightsource thing and darkened the blue? Would love to know how much someone got paid for that.

 

[skipper734]

Bullshit Baffles Brains.

 

[TWOCHOICEStom]

Decent review of it here with a mockup of our very own Mr. Gross MODELLING the new look.

https://www.underconsideration.com/...ram.php?utm_source=feedly&utm_medium=webfeeds