Pretty much. I'm a millennial and had graduated from uni before social media became a big thing. Then I visited 50 countries and moved to the other side of the world before getting my first smartphone.
I read that one yesterday. The Mail "article" is just based on a some "study" by a "bread" manufacturer. Woke filling number one was nothing as hipster as those in the Observer piece. In fact it was chicken; woke chicken π π