It's all part of a plan to replace the nickname "seagulls" with the more marketable "whitesox". Journalists will love it, because it enables the Club to be abbreviated to "the Sox".
It worked for the Chicago White Stockings a century ago and we know that all the best things in sport are...
Did I give you a thumbs down? My apologies. The only explanation I can think of is that I must have been scrolling down the page, using my Kindle, when my thumb hit the button. If I was left handed, it wouldn't have happened.
Edit ... damage now undone.
As for the election ... my instinct is to take no notice of any politician who uses the words "trillion" or "billion", because, invariably, they aren't telling the whole story.
If you earn £40,000 a year, you'd probably be happy with outgoings of £39,000 a year (ie no deficit). You'd also be happy if you had a mortgage of £120,000, even though you were carrying a substantial debt, that you weren't going to clear for at least another 20 years.
Does anyone else remember the reckless decision to give Steve Cook a few minutes as the end of the League Cup game against Manchester City approached? That could have ruined the lad's prospects of a career in football.
Whatever happened to Cook btw?
Cambridge experienced just THREE arrests (home and away) for drunkenness last season. This is a hell of a disproportionate reaction to a non-problem. Who is paying for it?
There's a single red tulip in my front garden that has reappeared every year since the 1970s. It is totally neglected and the patch of earth where it grows has been on the receiving end of mowers, strimmers, forks, spades and boots, without any consideration for the tulip's wellbeing.
So ... I...
... And, in the case of Lady Bracknell's last passport, it was delivered to an address half a mile away, with no knock on the door to get a signature. Fortunately, the occupant of the house in question happened to know where we live.
Nothing can beat the freshly made (in front of your eyes, while you waited) doughnuts that Vogel's bakery in Kemptown used to make. Stuffed with half a fresh peach ... perfect.
You qualify for a Senior Railcard when you reach your 60th birthday - but you have to pay for it. Well worth having, though, especially if you have an interest in leisure activities that might tempt you to travel to places like Middlesbrough.
There's no denying that part of the Tory package will be a load of as yet unspecified cuts in welfare. I'd be interested to hear peterward's thoughts on what they might be, or what they should be.
Maybe it was rejected by Cameron at the time ONLY because he knew that Coalition Government required the Lib Dems to agree to radical policy shifts and he knew that this one was beyond the pale.
A Tory led coalition this time round might involve partnership with a different set of politicians...