I know, but it does have Blooms name associated with it. I think they have closed the loop hole on this, but what I was trying to say is that there isn't much difference between the hotels Chelsea have sold themselves and Starlizard sponsoring BHAFC.
This is just the same as, (not really the same as but...) for example Starlizard being the shirt sponsor for us and pay £100 million a month to do so. I thought they stopped all this parent company and association companies being allowed to spend big into the club they are associated with.