Absolutely this. Your final sentence though is a genuine concern though with the modern world, which is why a lot of people are getting hot under the collar.
I'm never sure why advertisers can't just be honest.
"Cheap, fairly comfortable hotel that's within easy reach of Central London that's ideal for when you've had a skinful but don't want to pay exorbitant London hotel prices."
I read it as just needing my ST, but it is a piss poor use of English and if anyone from the club is reading this (and indubitably are), you should be ashamed that such illiterate drivel got out into the public domain.