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[Albion] New fan zone - "The Terrace" [Opening 1/4/25 v Aston Villa]
- Thread starter torchieboy
- Start date
Terry Butcher Tribute Act
Well-known member
- Aug 18, 2013
- 3,924
So, when do we think "Spring" is? Last game of the season?
Superphil
Dismember
March 2026
deletebeepbeepbeep
Well-known member
- May 12, 2009
- 22,215
Reckon it will be open for the Leicester game on the 1st April - 3pm kick off, sun will be out, good vibes (well unless we lose every match between then and now).
- Jun 27, 2012
- 15,083
Milano
Well-known member
If it really is finished by the end of March then I doubt they will break the champagne on it for the Villa game as it's evening, I do wonder if they might screen the Palace game though, a reduced capacity event to test it out?
deletebeepbeepbeep
Well-known member
- May 12, 2009
- 22,215
Villa evening game seems unlikely, you would think a 3pm fixture would be better.
- Jun 27, 2012
- 15,083
Looks like it will 5 or 6 games with fanzone before end of season.
Villa, Leicester, West Ham, Newcastle , Liverpool
At a push - if we've a home quarter final draw in the FA Cup which is 29/30 March ?
Villa, Leicester, West Ham, Newcastle , Liverpool
At a push - if we've a home quarter final draw in the FA Cup which is 29/30 March ?
Ooh it’s a corner
Well-known member
I’d rather just win on Sunday and muse afterwards
Terry Butcher Tribute Act
Well-known member
- Aug 18, 2013
- 3,924
How many ramp up events does a 2k venue need?
METALMICKY
Well-known member
- Jan 30, 2004
- 7,198
And the return of the sweet trolley? WSU has been a jelly Teddy free zone for too long!
el punal
Well-known member
You never know Piglets Pies might do a pie with a Jelly Teddy as a special one off.
LamieRobertson
Not awoke
Got my invite ..have you had yours?
Is that the new North Stand ?
It calls at Cane Sarun 2 as well - what a time to be alive!
Opening plan being relased at 9am tomorrow morning.
Mr Bridger
Sound of the suburbs
The Terrace, the new fan experience at the American Express Stadium will officially open on Tuesday 1 April for the club’s Premier League match v Aston Villa.
On a matchday it will be known as the Heineken Fan Zone at The Terrace – a brand-new digital sports bar experience that will be open for longer hours pre and post-match for supporters coming to the game.
Acting as an indoor/outdoor space for up to 3000 people makes it the biggest in the Premier League.
Heineken are extending their partnership as naming-rights holders of the matchday fan zone and working with the club to create a world-class fan experience pre and post-match.
Richard Campbell, Trading Director at Heineken UK said: “We’re delighted to be expanding our sponsorship of Brighton & Hove Albion FC by partnering together to create the new Heineken Fan Zone. Just like the team at the American Express Stadium we are always looking at how we can elevate the fan experience, and The Terrace will be the perfect place to do just that. We’re looking forward to seeing supporters old and new enjoying our beers and ciders whilst celebrating an Albion matchday.”
The opening of The Terrace, a multi-million-pound development, will complete the first phase of £40m worth of investment in a range of improvements across the site, aimed at improving the matchday experience for Albion supporters.
What to expect on a matchday:
American Express Clubhouse
On the mezzanine level of the Heineken Fan Zone will be the American Express Clubhouse, available to all American Express® Cardmembers along with up to three guests for each matchday (on a first-come, first-served basis) for fans wanting to immerse themselves in the matchday atmosphere.
After the match, the Heineken Fan Zone and the American Express Clubhouse area will remain open for fans to socialise, watch the late kick-off or enjoy entertainment on the stage.
Commenting on The Terrace, Aaron Burke, VP of Global Brand Sponsorships at American Express said: “We couldn’t be more excited to partner on The Terrace at the American Express Stadium™ and to extend our longstanding relationship with Brighton & Hove Albion FC.
“We love nothing more than granting special access and creating unforgettable moments for our Cardmembers and for Albion fans. So, we are thrilled to be launching the American Express Clubhouse - a dedicated, elevated space for Amex® Cardmembers and their guests before and after every match on the upper level of the Heineken Fan Zone – to ensure that the matchday experience will be even better.”
Food and drink
Full drinks range from Heineken including: Heineken® Original, Heineken® 0.0, Cruzcampo and Brixton Reliance Pale Ale. In addition we have Harvey’s, our local ale being served at the Heineken bar on the ground floor.
Introducing four new Sussex food kitchens in partnership with our catering partners Sodexo Live!
- BITES by Steven Edwards – Mouth-watering burgers, beef hotdogs and sides from our Sussex based BBC Masterchef: The Professionals winner
- Lost Boys Chicken – signature chicken dishes, sauces and sides from a Brighton culinary institution
- Zen Street Food – a menu of sandos, Asian fusion favourites and vegetarian/veganvariety
- Melts Café – toasties, shakes, not your ordinary donuts and everything else café culture
All food and drink will be ordered digitally, online, on the Brighton & Hove Albion App or via ground floor digital screen order points and collected in the Heineken Fan Zone dedicated areas when displayed as ready.
The entertainment
The screens – inside the building are full width screens that will be showing all the sporting action ahead of Albion games. Outside the building, we will be relaying the key match information and displaying live sport on the huge wrap around screens.
Music – inside the Heineken Fan Zone we will have a mix of DJ Sets and live bands before and after the match from the stage and broadcast inside and outside of the building.
Special guests – we will have special guests in the Heineken Fan Zone on most matchdays to provide insight and entertainment to all supporters.
For the 1 April matchday, the itinerary is shaping up to look like:
➢ 12noon opening of bars and kitchens
➢ 4pm DJ set opens
➢ 5.30pm special guest interviews
➢ 6.00pm live band
➢ 7.15pm last orders before kick-off
➢ 7.30pm Heineken Fan Zone closes
➢ 7.45pm kick-off – Heineken Fan Zone will be closed during the match
➢ 9.30pm bars and kitchens re-open
➢ 9.30pm DJ set
➢ 10.30pm kitchens close
➢ 11pm close
More details will be confirmed in the coming weeks. Let us know what you want to see at theterrace@brightonandhovealbion.com
Some matchday FAQ’s
- It is designed for home fans with tickets for the match, Albion colours are welcome in all areas here.
- As a sports bar, seating is designed to be limited and cannot be reserved, ensuring fans can access and move about to view the screens, collect food and drink and use the facilities easily.
- As a sports bar, the building is expected to be noisy and may not be suitable for very young fans
- It is free to enter on matchdays with internal capacity limits.
- The Terrace will operate in line with the stadium for supporter conduct terms and conditions.
We will continue to review and adjust these plans after every match day as we understand further how supporters are using the space.
What to expect on a non-matchday:
Live sporting, music and away screening events
The Terrace will be open for all major sporting events and Albion away matchdays. The current schedule includes:
• Crystal Palace v Albion (PL) – 5 April*
• Brentford v Albion (PL) – 19 April*
• Easter Eggstravaganza – 20 April
• Everton v Albion (WSL) – 27 April*
• Wolves v Albion (PL) – 10 May*
• Aston Villa v Albion (WSL) – 11 May*
• Eurovision Party – 17 May
• Spurs v Albion (PL) – 25 May*
• Father’s Day Party – 15 June
*subject to broadcast schedule and approval.
These events will be ticketed to estimate demand and can be booked online at theterraceofficial.com or through the club app. More events being added soon.
Private events and hire
The Terrace will be available to book for your own event, personal or corporate events. Please visit theterraceofficial.com for more information on how to book. With the closed doors capacity of 1000, it makes it one of the largest private hire spaces available in Brighton. The Terrace will be the perfect space for product launches, summer parties and music events.
Café destination
The Melts Café will be open daily between 9am-2pm for visitors to the Amex, serving an additional range of lite bites, delicious barista style coffees, a wide range of teas, refreshing milk shakes, and toasted sandwiches.
The Terrace bar and other food kitchen opening hours will vary depending on the live sporting, entertainment & music events schedule.
Food delivery/remote ordering
We know that with many students nearby that there will be demand for a food delivery service for our food kitchens – something we are hopeful to start with delivery partners in the summer.
On a matchday it will be known as the Heineken Fan Zone at The Terrace – a brand-new digital sports bar experience that will be open for longer hours pre and post-match for supporters coming to the game.
Acting as an indoor/outdoor space for up to 3000 people makes it the biggest in the Premier League.
Heineken are extending their partnership as naming-rights holders of the matchday fan zone and working with the club to create a world-class fan experience pre and post-match.
Richard Campbell, Trading Director at Heineken UK said: “We’re delighted to be expanding our sponsorship of Brighton & Hove Albion FC by partnering together to create the new Heineken Fan Zone. Just like the team at the American Express Stadium we are always looking at how we can elevate the fan experience, and The Terrace will be the perfect place to do just that. We’re looking forward to seeing supporters old and new enjoying our beers and ciders whilst celebrating an Albion matchday.”
The opening of The Terrace, a multi-million-pound development, will complete the first phase of £40m worth of investment in a range of improvements across the site, aimed at improving the matchday experience for Albion supporters.
What to expect on a matchday:
American Express Clubhouse
On the mezzanine level of the Heineken Fan Zone will be the American Express Clubhouse, available to all American Express® Cardmembers along with up to three guests for each matchday (on a first-come, first-served basis) for fans wanting to immerse themselves in the matchday atmosphere.
After the match, the Heineken Fan Zone and the American Express Clubhouse area will remain open for fans to socialise, watch the late kick-off or enjoy entertainment on the stage.
Commenting on The Terrace, Aaron Burke, VP of Global Brand Sponsorships at American Express said: “We couldn’t be more excited to partner on The Terrace at the American Express Stadium™ and to extend our longstanding relationship with Brighton & Hove Albion FC.
“We love nothing more than granting special access and creating unforgettable moments for our Cardmembers and for Albion fans. So, we are thrilled to be launching the American Express Clubhouse - a dedicated, elevated space for Amex® Cardmembers and their guests before and after every match on the upper level of the Heineken Fan Zone – to ensure that the matchday experience will be even better.”
Food and drink
Full drinks range from Heineken including: Heineken® Original, Heineken® 0.0, Cruzcampo and Brixton Reliance Pale Ale. In addition we have Harvey’s, our local ale being served at the Heineken bar on the ground floor.
Introducing four new Sussex food kitchens in partnership with our catering partners Sodexo Live!
- BITES by Steven Edwards – Mouth-watering burgers, beef hotdogs and sides from our Sussex based BBC Masterchef: The Professionals winner
- Lost Boys Chicken – signature chicken dishes, sauces and sides from a Brighton culinary institution
- Zen Street Food – a menu of sandos, Asian fusion favourites and vegetarian/veganvariety
- Melts Café – toasties, shakes, not your ordinary donuts and everything else café culture
All food and drink will be ordered digitally, online, on the Brighton & Hove Albion App or via ground floor digital screen order points and collected in the Heineken Fan Zone dedicated areas when displayed as ready.
The entertainment
The screens – inside the building are full width screens that will be showing all the sporting action ahead of Albion games. Outside the building, we will be relaying the key match information and displaying live sport on the huge wrap around screens.
Music – inside the Heineken Fan Zone we will have a mix of DJ Sets and live bands before and after the match from the stage and broadcast inside and outside of the building.
Special guests – we will have special guests in the Heineken Fan Zone on most matchdays to provide insight and entertainment to all supporters.
For the 1 April matchday, the itinerary is shaping up to look like:
➢ 12noon opening of bars and kitchens
➢ 4pm DJ set opens
➢ 5.30pm special guest interviews
➢ 6.00pm live band
➢ 7.15pm last orders before kick-off
➢ 7.30pm Heineken Fan Zone closes
➢ 7.45pm kick-off – Heineken Fan Zone will be closed during the match
➢ 9.30pm bars and kitchens re-open
➢ 9.30pm DJ set
➢ 10.30pm kitchens close
➢ 11pm close
More details will be confirmed in the coming weeks. Let us know what you want to see at theterrace@brightonandhovealbion.com
Some matchday FAQ’s
- It is designed for home fans with tickets for the match, Albion colours are welcome in all areas here.
- As a sports bar, seating is designed to be limited and cannot be reserved, ensuring fans can access and move about to view the screens, collect food and drink and use the facilities easily.
- As a sports bar, the building is expected to be noisy and may not be suitable for very young fans
- It is free to enter on matchdays with internal capacity limits.
- The Terrace will operate in line with the stadium for supporter conduct terms and conditions.
We will continue to review and adjust these plans after every match day as we understand further how supporters are using the space.
What to expect on a non-matchday:
Live sporting, music and away screening events
The Terrace will be open for all major sporting events and Albion away matchdays. The current schedule includes:
• Crystal Palace v Albion (PL) – 5 April*
• Brentford v Albion (PL) – 19 April*
• Easter Eggstravaganza – 20 April
• Everton v Albion (WSL) – 27 April*
• Wolves v Albion (PL) – 10 May*
• Aston Villa v Albion (WSL) – 11 May*
• Eurovision Party – 17 May
• Spurs v Albion (PL) – 25 May*
• Father’s Day Party – 15 June
*subject to broadcast schedule and approval.
These events will be ticketed to estimate demand and can be booked online at theterraceofficial.com or through the club app. More events being added soon.
Private events and hire
The Terrace will be available to book for your own event, personal or corporate events. Please visit theterraceofficial.com for more information on how to book. With the closed doors capacity of 1000, it makes it one of the largest private hire spaces available in Brighton. The Terrace will be the perfect space for product launches, summer parties and music events.
Café destination
The Melts Café will be open daily between 9am-2pm for visitors to the Amex, serving an additional range of lite bites, delicious barista style coffees, a wide range of teas, refreshing milk shakes, and toasted sandwiches.
The Terrace bar and other food kitchen opening hours will vary depending on the live sporting, entertainment & music events schedule.
Food delivery/remote ordering
We know that with many students nearby that there will be demand for a food delivery service for our food kitchens – something we are hopeful to start with delivery partners in the summer.
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