Perhaps there should be a TV blackout in Brighton if the game's not sold out?? They do it in America for NFL games and don't show the games locally if the match isn't sold out. If you can go and watch the game in a pub in Brighton then get down the ticket office, buy a ticket and watch some live football instead.
I've got one in J block...although I wish I'd have waited as it seems like there are plenty of spares going more centrally.