Reading sponsored by Waitrose

[Tooting Gull]

Interesting match. I'm no sponsorship guru, but I wouldn't have thought posh food shops were necessarily a good fit with football.

Can't imagine too many fans rushing out to snap up some sun-dried tomatoes after seeing Reading's shirts on The Championship.

Or is this just concrete proof of the gentrification of football? Next week: Fortnum and Mason announce their shirt sponsorship of West Ham. Hammers Hampers on sale from £149.99.

 

[Barrel of Fun]

Are there plans for development by the Madejski stadium for an out of town John Lewis/Waitrose

 

[Bevendean Hillbilly]

I would have thought Lidl would be more appropriate sponsors for that shower.

Odd thing about this shirt sponsorship is that on a subconcious level everyone seeing Reading in Sainsburys shirts will associate Sainsburys with second rate dross.

 

[bhaexpress]

Well if they're sponsored by Waitrose they'll have to take down any signs that help you find the place.

 

[Notters]

Sounds like season ticket holders will get a discount. Say they get 10%, it would be worth regular waitrose shoppers (who spend more than about £70 a week) getting a season ticket for the discount... They could end up with an empty stadium!

 

[The Clown of Pevensey Bay]

The head office of the John Lewis Partnership (which owns Waitrose) is in Bracknell, near Reading.

 

[house your seagull]

the first waitrose was in acton town, there is a little plaque on the ground. now it's one of them polish internet cafe things.