Wozza
Shite Supporter
http://www.hulldailymail.co.uk/Alla...-City-Tigers/story-19634384-detail/story.html
HULL City Tigers will be the new name officially adopted by the club in the Premier League.
Owners Assem and Ehab Allam have confirmed their intention to re-brand Hull City by dropping the 'AFC' and putting the emphasis on 'Tigers'.
They said one of the reasons for the change is to give the club a stronger "brand identity" on the international stage.
"Hull City is irrelevant," he said.
"My dislike for the work 'City' is because it is common.
"City is also associated with Leicester, Bristol, Manchester and many other clubs.
"In the commercial world, the shorter the name, the better. The more it can spread quickly.
"It is about identity. City is a lousy identity. Hull City Association Football Club is so long."
The confirmation comes after weeks of speculation following increased club use of an amended badge without 'AFC' on the logo.
HULL City Tigers will be the new name officially adopted by the club in the Premier League.
Owners Assem and Ehab Allam have confirmed their intention to re-brand Hull City by dropping the 'AFC' and putting the emphasis on 'Tigers'.
They said one of the reasons for the change is to give the club a stronger "brand identity" on the international stage.
"Hull City is irrelevant," he said.
"My dislike for the work 'City' is because it is common.
"City is also associated with Leicester, Bristol, Manchester and many other clubs.
"In the commercial world, the shorter the name, the better. The more it can spread quickly.
"It is about identity. City is a lousy identity. Hull City Association Football Club is so long."
The confirmation comes after weeks of speculation following increased club use of an amended badge without 'AFC' on the logo.