- Jan 7, 2006
- 15,291
Irish pay-TV operator Setanta has broken BSkyB's exclusive coverage of live premiership football matches, winning the rights to 46 matches.
The Premier League awarded BSkyB with a further package of rights on Friday, giving it 92 live matches in total.
The broadcasters will show the matches on a pay-per-view or subscription basis in the three years from 2007 to 2010.
The TV rights generated £1.7bn ($3.1bn) for the Premier League, with BSkyB paying £1.3bn and Setanta £392m.
Something for everyone
The Premier League divided the live TV rights into six packages of 23 matches, which were auctioned in two batches.
BSkyB was able to bid for all the packages, but could only be awarded five of them.
The European Commission had threatened the Premier League with legal action if it did not ensure that rival broadcasters were given a slice of live TV matches.
BSkyB owns the current packages of live matches after agreeing a £1.024bn deal with the Premier League in 2003.
The satellite broadcaster has held the live rights to Premiership football in England since 1992, a position which has helped it become Britain's leading pay-TV service.
Setanta is 40% owned by private equity group Benchmark Capital and is carried by the Sky satellite pay-TV platform.
Cable TV operator NTL is thought to have been among the other bidders for the new set of rights.
Other Premiership rights, including mobile rights, television highlights packages and overseas rights, will be determined separately.
The Premier League awarded BSkyB with a further package of rights on Friday, giving it 92 live matches in total.
The broadcasters will show the matches on a pay-per-view or subscription basis in the three years from 2007 to 2010.
The TV rights generated £1.7bn ($3.1bn) for the Premier League, with BSkyB paying £1.3bn and Setanta £392m.
Something for everyone
The Premier League divided the live TV rights into six packages of 23 matches, which were auctioned in two batches.
BSkyB was able to bid for all the packages, but could only be awarded five of them.
The European Commission had threatened the Premier League with legal action if it did not ensure that rival broadcasters were given a slice of live TV matches.
BSkyB owns the current packages of live matches after agreeing a £1.024bn deal with the Premier League in 2003.
The satellite broadcaster has held the live rights to Premiership football in England since 1992, a position which has helped it become Britain's leading pay-TV service.
Setanta is 40% owned by private equity group Benchmark Capital and is carried by the Sky satellite pay-TV platform.
Cable TV operator NTL is thought to have been among the other bidders for the new set of rights.
Other Premiership rights, including mobile rights, television highlights packages and overseas rights, will be determined separately.