I'm sure this has probably been done to death already, but...

[Commander]

At the very least then just whack a ruddy great AMEX banner over it, or a Seagulls badge.

Yeah, that's my point. At the moment it is a stain on an otherwise fantastic stadium. And just a simple banner over it would make it look so much better, even if it did just say American Express on it. I'm sure a banner that big would probably still cost a few grand though, but I would have thought Amex would be happy to cover that if it had their name on it.

 

[Giraffe]

Yep definitely where they plan to put additional hospitality boxes