Early out of the blocks it's Liverpool with a home shirt
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Any kit where the sponsorship avoids being on a big rectangular banner slapped on the front of the shirt instantly looks better.
Really like that Liverpool shirt. Make it blue with maybe some pinstripes and we're talking.
This. And anything that looks like its been ironed on by your mum.
Personally I'd like to see almost no change to our home shirts - when Stains went for the pin stripe (to show that now 'we are Premier Legue') it was horribly tin pot. Continuity, with a pinch of extra class, is what I want.
The Liverpool shirt, like any shirt, is improved by not having three adidas stripes down the sleeve. I watched a PL game last season where both teams had the stripes, and it looked like both clubs were owned by the sponsor. Tacky.
Also, we are not sponsored by Joey Barton's betting shop which is also a bonus.
As for away kit, I want someting lurid: Pink and yellow stripes with Italia blue shorts and socks would be a treat.
I actually like that, would be amazing if the Albion went for a retro looking blue and white home kit!