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I’ve got into watching a lot more non league football in the last couple of years. It’s better in so many ways. Standard of football is so much better than it was 10/15 years ago, it’s cheaper, friendlier and you’re able to watch the game with a beer.

It’s the future, unfortunately. I suspect the American tour last year was all part of the plan to get to that point. If so, some clubs will already be in on it, others like ourselves won’t be, just like with project big picture. Our football teams aren’t clubs any more, they are brands solely...