You are forgetting that the bookmakers odds reflect the betting markets not the opinion of any particular individual or firm. If someone has walked into E.Howe & Sons Bookmakers and lumped on AFCB to get promoted he is going to reduce the price of AFCB (he wants no more money on them) and...
Amazed he ever got a professional contract. Saw him as a kid at WHU and he was shocking but got his break when he scored twice for the England U19's (or one of the youth teams) and has been punted around the lower leagues ever since.
Think Carlton Cole without the skill whilst wearing boots...