[Football] Dynamic Pricing

crodonilson

He/Him

Jan 17, 2005

13,908

Lyme Regis

• Sep 4, 2024

• #1

Looks like it's coming to football after its success in the music industry, would expect EPL clubs to begin to implement from the beginning of the 25/26 season.

Dynamic pricing: Valencia introduce ticket-pricing system

Valencia defend their decision to introduce 'dynamic pricing' for home matches amid criticism from fans' groups who say the system is unfair.

www.bbc.com

 

Nobby Cybergoat

Well-known member

Jul 19, 2021

8,192

• Sep 4, 2024

• #2

crodonilson said:

Looks like it's coming to football after its success in the music industry, would expect EPL clubs to begin to implement from the beginning of the 25/26 season.

Dynamic pricing: Valencia introduce ticket-pricing system

Valencia defend their decision to introduce 'dynamic pricing' for home matches amid criticism from fans' groups who say the system is unfair.

www.bbc.com

Click to expand...

I'll look forward to picking up my Carabao Cup tickets next season for 50p a go then.

Dynamic means they can go down as well right?

 

Change at Barnham

Well-known member

Aug 6, 2011

5,296

Bognor Regis

• Sep 4, 2024

• #3

India cricket have been doing it for a while with tickets for ODI's going on sale at very short notice with the price based on demand.

 

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bhafc4eva

Well-known member

Nov 21, 2003

2,247

• Sep 4, 2024

• #4

We've been doing it for ages. If resell child or OAP ticket, it is only sold on at adult price.

 

Pavilionaire

Well-known member

Jul 7, 2003

31,083

• Sep 4, 2024

• #5

A spokesperson for Valencia supporters' group Libertad VCF told BBC Sport: "We are radically against it....those who can will bear it, and those who cannot will have their seat taken by a tourist who does not care whether Valencia win or lose."

Somewhat ironic, given the recent anti-tourism marches in Catalonia. They'll be lucky if there's any tourists left to take up their tickets.

But yes - I can't see this working in the Prem and Championship. Not everyone can buy their tickets early when the TV companies move the dates of matches all the time. The clubs already receive a premium for the TV companies calling the shots on fixture rearrangement, dynamic pricing would be a case of double bubble

 

Easy 10

Brain dead MUG SHEEP

Jul 5, 2003

62,128

Location Location

• Sep 4, 2024

• #6

bhafc4eva said:

We've been doing it for ages. If resell child or OAP ticket, it is only sold on at adult price.

Click to expand...

Thats not the same thing at all.

 

pb21

Well-known member

Apr 23, 2010

6,609

• Sep 4, 2024

• #7

bhafc4eva said:

We've been doing it for ages. If resell child or OAP ticket, it is only sold on at adult price.

Click to expand...

More similar to matches against the BIG teams costing more.

 

J

jordanseagull

Well-known member

Feb 11, 2009

4,094

• Sep 4, 2024

• #8

Did/do we not still sell match tickets for higher for the more 'attractive' games?

 

GT49er

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NSC Patron

Feb 1, 2009

48,447

Gloucester

• Sep 4, 2024

• #9

The obvious answer is to boycott events with dynamic pricing - but sadly there'll always be too many who think it's more important for them personally to get a ticket than join in any community effort.

I suppose the government could legislate so that once a ticket was advertised at a certain price, it would be illegal to sell it for any higher price - but will they? There'll be a strong lobby of greedily profitable firms lined up against that!

 

GT49er

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Feb 1, 2009

48,447

Gloucester

• Sep 4, 2024

• #10

pb21 said:

More similar to matches against the BIG teams costing more.

Click to expand...

That's nothing like dynamic pricing - it's charging for a completely different product. You can buy a ticket for, say, Leicester on a Tuesday night for £X, but Liverpool on a Saturday afternoon is a much more attractive match so that'll cost £X plus 50%; you choose.

 

pb21

Well-known member

Apr 23, 2010

6,609

• Sep 4, 2024

• #11

GT49er said:

That's nothing like dynamic pricing - it's charging for a completely different product. You can buy a ticket for, say, Leicester on a Tuesday night for £X, but Liverpool on a Saturday afternoon is a much more attractive match so that'll cost £X plus 50%; you choose.

Click to expand...

It’s kind of like it, at least more so than the example I was replying to (hence me saying more similar).

More demand higher prices, although I accept the product is different albeit very similar.

 

WhingForPresident

.

NSC Patron

Feb 23, 2009

16,931

Marlborough

• Sep 4, 2024

• #12

"It wouldn’t be fair for someone who planned ahead and bought a ticket early to pay the same as someone who waited until the last minute."

Why would it not be? What an odd statement.

 

schmunk

Centrist Dad

Jan 19, 2018

10,089

Mid mid mid Sussex

• Sep 4, 2024

• #13

jordanseagull said:

Did/do we not still sell match tickets for higher for the more 'attractive' games?

Click to expand...

Indeed we do, and that is one form of 'dynamic' pricing. The current HOO HA is more about 'surge' pricing, where prices start relatively low but can ramp up massively for popular events - see also: Uber; Airlines; Hotels.

 

sparkie

Well-known member

Jul 17, 2003

13,079

Hove

• Sep 4, 2024

• #14

Derby County introduced it in 2012.

 

Papa Lazarou

Living in a De Zerbi wonderland

Jul 7, 2003

19,172

Worthing

• Sep 4, 2024

• #15

It does seem odd that it never seems to be 'deployed' for products with less than high demand. Almost like they don't want it if there's a chance of the prices dropping.

 

Nobby Cybergoat

Well-known member

Jul 19, 2021

8,192

• Sep 4, 2024

• #16

sparkie said:

Derby County introduced it in 2012.

Click to expand...

snigger

 

hans kraay fan club

The voice of reason.

Helpful Moderator

Mar 16, 2005

62,441

Chandlers Ford

• Sep 4, 2024

• #17

Papa Lazarou said:

It does seem odd that it never seems to be 'deployed' for products with less than high demand. Almost like they don't want it if there's a chance of the prices dropping.

Click to expand...

Old school ticket touts (i.e. ones with fistfuls of physical paper tickets, stood outside a concert venue or football stadium) used both-direction dynamic pricing, in the final minutes before the event start (the direction of price travel, obviously dependant on whether it was the punters or themselves that were getting desperate to buy / sell).

 

Sorrel

Well-known member

Jul 5, 2003

2,869

Back in East Sussex

• Sep 4, 2024

• #18

It’s a perfectly fine idea for most things. If the plan is full stadiums, prices will have to go down too.

Ticket prices will start high and if there is demand they’ll go higher. If everyone says “sod that” the prices will reduce.

But if fans say they HAVE to be at every game, they’ll pay a high price unless they can cope with occasionally missing games or learning to wait.

 

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A mex eyecan

Well-known member

Nov 3, 2011

3,624

• Sep 4, 2024

• #19

so excusing my thickness, would that do away with season tickets, or is it just aimed at other available tickets?

 

thedonkeycentrehalf

Moved back to wear the gloves (again)

Jul 7, 2003

9,106

• Sep 4, 2024

• #20

You could say that we have that already.

If you buy a season ticket, you are committing a long time in advance to buying a ticket for the match at a lower price and the cost per game is the same should you choose only to attend Cat A games and not the rest.

If you don't have a season ticket, then you pay a higher, more dynamic price as the Cat A games are charged at a higher rate than the B and C games which are not so attractive (to some) and sell more slowly (depending on day, kick off time, league position, etc).